%20(1).png){kind=logo}
%20(1).png)
ASTARA
In collaboration with Astara, we developed a bold and entertaining campaign designed to support a high-impact, multi-brand stock clearance operation across Belgium. Under the name Star Deals, the concept reimagines the car buying experience through a playful sci-fi narrative, merging pop culture references with real, time-limited offers. From national TV spots to digital teasers, in-store signage, and a dedicated landing page, every touchpoint was crafted to create buzz, drive traffic, and ultimately convert interest into action. With six brands, nearly 250 dealerships, and thousands of cars involved, our mission was to deliver a creative platform that was both memorable and effective. The result is a campaign that stands out from typical automotive promotions, visually daring, tonally offbeat, and perfectly adapted to Astara’s ambition to challenge conventions in the mobility space. Because in this galaxy, the best deals are right here on Earth.
The Star Deals campaign was brought to life on screen through a TV spot that fully embraced the playful and cinematic tone of the concept. Blending space-themed sound design, offbeat dialogue, and sharp visual transitions, the film introduced the promotional action as a galactic event while keeping it firmly rooted in the Belgian market. The use of morphing hero models cleverly showcased the range of vehicles involved. The humorous script and punchy rhythm made the message instantly memorable. By moving away from conventional automotive advertising codes, the spot helped position Astara not just as a distributor but as a bold and creative voice in the mobility landscape.
The Star Deals campaign was designed to perform consistently across every touchpoint. From social media to traditional media, every format was considered to amplify visibility and maintain impact. We developed a full visual system that extended naturally from digital assets to print layouts and out-of-home formats. Bromides and press inserts translated the core design into clear, promotional-driven compositions. Instagram stories and posts added a layer of motion and personality, while large-scale formats like bus shelters brought the campaign to the streets with bold colors and iconic astronaut visuals. This cross-platform adaptation allowed Star Deals to exist as a unified brand experience, whether seen on a phone screen, in a dealership, or during a daily commute.
.jpg)