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INTERMARCHE BELGIUM
When Intermarché entrusted us with the production of their TV spots, the challenge was clear: create a format that could make a strong impression with limited resources, while staying fully aligned with the brand’s identity, which is accessible, down-to-earth, and rooted in everyday life. This constraint quickly turned into a creative opportunity. We set out to rethink the usual retail advertising approach and deliver a campaign that was simple, direct, and human. The result was a series of short films built on a strong insight, extended across multiple platforms such as digital and urban print, to maximize visibility while maintaining full brand consistency.
Parce qu’on vient de loin pour la vie moins chère
Through honest, everyday imagery, the campaign highlights the effort people are willing to make to protect their purchasing power, while reinforcing the essential role Intermarché plays in that choice.
The film is built around a simple yet powerful narrative: customers on the road, sometimes from far away, choosing Intermarché “for a more affordable life.” This closing line reaffirms the brand’s long-standing commitment to fair pricing.
Following its launch on TV and digital platforms, the “On vient de loin pour la vie moins chère” (“We come from far for a more affordable life”) campaign extends into the public space with a striking print adaptation. Displayed on buses across Brussels, the message remains as impactful as ever, illustrating the lengths people go to in order to access fair prices.
We developed a campaign built around a strong and distinctive linguistic concept: placing the word “Inter” at the very heart of the message. More than just a play on words, this idea served as a creative foundation to highlight what truly sets the brand apart: its sense of proximity, accessibility, and everyday relevance.
Intermarché is a brand that speaks directly to people, both in tone and in values. Our goal was to translate this authenticity into a bold and engaging film designed to resonate immediately with the public. Through a minimalist yet powerful narrative, the spot emphasizes the connection between the brand and its audience.
Rather than simply showcasing offers or products, the campaign expresses a way of communicating that is clear, familiar, and inherently “Inter.” From concept to production, everything was designed to reinforce a consistent identity across all channels while staying aligned with the brand’s deep-rooted values: closeness, commitment, and a truly human approach to retail.
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