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MG MOTOR BELGIUM
As part of our collaboration with MG Motor, we had the opportunity to work on a campaign that captures both the brand's rich history and its bold vision of the future. MG, with its iconic British heritage and historic sports cars, is reinventing itself today with a range of 100% electric models. Our mission was to reflect this transformation while remaining true to the brand's unique DNA. The result is a campaign that doesn't just promote a product, but invites you to live an experience. The campaign aims to redefine MG's image with a new generation of drivers, while remaining true to the brand's historic values: innovation, performance and accessible luxury. The aim was to deliver a consistent message across all touchpoints, highlighting MG's ability to offer modern, uncompromising luxury, while remaining rooted in its rich past.
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MG ads from 1960’s, sublimate the MG spirit
The heart of the campaign lies in the phrase “To feel the spirit, you have to drive it”, which emphasizes experience above all else. For MG, driving a vehicle is more than just an action: it's an immersion in the very essence of the brand. This phrase invites the public to connect with the MG spirit through the driving experience itself, and not just through technical features. The experience behind the wheel becomes the promise of accessible luxury, innovative technology and performance that begs to be experienced.
The idea is simple but powerful: to truly understand what MG stands for, you have to be inside the vehicle, test drive it, feel the energy of the electric motor and discover the unique comfort MG offers.
While remaining highly desirable, this contrast between sophistication and lightness becomes a powerful lever for connecting with a young, dynamic audience in search of authenticity.
Billboard, for the 2024-25 Just Drive It campaign.
Brussels Motor Show 2025
For the Brussels Motor Show 2025, we deployed a strong visual campaign across print, digital screens and animations. The aim was to capture the spirit of MG through striking visuals and engaging messages, while creating an immersive experience on the stand. Each element reflected the brand's innovation and heritage, offering a coherent presentation of MG's values: performance, accessible luxury and sustainable mobility.
Brussels Motor Show 2025, MG Motor stand
The MG “Just Drive It” campaign is more than just an advertising project: it embodies the reinvention of the brand. By combining its prestigious past with a bold futuristic vision, MG is redefining the driving experience for a new generation. The campaign expresses the promise of modern electric mobility and accessible luxury, while highlighting the brand's core values: performance, innovation and heritage.
MG3, Hybrid + video, television spot.
MG ZS Hybrid+ video, television spot.
The MG BMS 2025 campaign videos are at the heart of our communications strategy, serving as powerful catalysts to capture attention and immerse audiences in the world of MG. Thanks to dynamic visuals and immersive storytelling, each video tells the MG story in an engaging way, bringing the driving experience to life in an intense way. The campaign also highlights unique moments, such as the discovery of MG models in spectacular landscapes, to underline the spirit of adventure and the freedom of driving an MG vehicle.
Paper folder, before and during the Motor show for distributors. Highlighting the luxury and affordability of MG Vehicles.
On Instagram and Facebook, we created interactive carousels showcasing the different MG models, highlighting not only their technical features but also the emotional values that each vehicle conveys: performance, modernity and driving pleasure. The campaign’s design incorporates elements of its visual identity (a mix of black and white with splashes of color) and focuses on the flagship models, with concise descriptions of each vehicle's features and benefits. The folder's tactile aspect creates an experience of accessible luxury, reinforcing MG Motor's image as a brand that combines elegance and modernity.
Digital and printed visuals, throughout the campaign they play the role of reminder
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