%20(1).png){kind=logo}
FUN FOR LIFE
Our collaboration with Suzuki began with a simple ambition. To reconnect a beloved brand with a new generation of drivers while staying true to its heritage of reliability, simplicity and everyday performance. Known for its smart, compact vehicles and no-nonsense engineering, Suzuki has built a reputation on practicality, trust and long-term value. As the brand continues to evolve, introducing hybrid technologies and updating its design language, our role was to help reflect that transition in the way Suzuki communicates. Through a careful balance of clarity, emotion and relevance, we have worked to strengthen Suzuki’s voice and reaffirm its place in today’s competitive landscape. This is not a reinvention. It is a reassertion of everything Suzuki does best with a refreshed tone, a more engaging look and a renewed confidence that speaks to both loyal drivers and curious newcomers. Because for Suzuki, progress is not about chasing trends. It is about making smart, honest choices that people can depend on. Every day.
With “Fun for Life,” Suzuki reaffirms its unique place in the market by blending everyday reliability with a spirit of joy, accessibility, and smart innovation. More than a slogan, it captures the essence of what the brand stands for: vehicles that are practical, efficient, and built to last, but also bring a sense of playfulness and freedom to every drive. This positioning goes beyond product features and speaks to a lifestyle, one where driving is not just about function, but about enjoying the ride. In a competitive landscape where value and versatility are key, “Fun for Life” becomes the perfect expression of Suzuki’s promise. Reliable. Affordable. And always enjoyable.
FUN FOR LIFE WITH SUZUKI
For the S-Cross, we created a visual territory built around mobility, smart living, and urban rhythm. The monochrome red palette sets a bold, structured tone that instantly captures attention while evoking dynamism and modernity. Surrounding the vehicle is a carefully curated set of icons, such as wireless symbols, sunglasses, or a bicycle, that speak directly to the active, connected lifestyle of our audience. This graphic language creates a playful yet grounded environment, positioning the S-Cross as the center of a lifestyle, not just a product. It’s a visual system that expresses versatility through clarity and consistency.
The Vitara’s creative direction explores the theme of freedom through contrast. Set in a bright yellow world, the visuals are infused with warmth and energy. Every object, from the surfboard to the binoculars, was chosen to reflect a taste for outdoor spontaneity, while remaining minimalist and clean. The graphic design plays with scale, repetition, and balance to evoke motion and openness without clutter. By using a single dominant tone and a distinct silhouette layout, we crafted a visual identity that is instantly recognizable and emotionally charged, echoing the campaign’s core: Fun for Life with an adventurous edge.
With the Swift, our design choices centered around youth, digital culture, and precision. The electric blue background brings high visual contrast, while the carefully arranged floating icons, headphones, smartphones, cubes, build a world of urban creativity and digital confidence. Everything in this layout is designed to feel both light and structured. The use of monochromatic color schemes per model enhances the clarity and cohesion of the campaign, allowing each visual to stand alone while fitting seamlessly into the broader system. It’s Suzuki’s personality expressed through pure, playful and purposeful design.
BRUSSELS MOTOR SHOW 2025
For the Brussels Motor Show, we translated the digital energy of the “Fun for Life” campaign into a bold and tangible stand experience. The challenge was clear: make the visual language of our campaign, originally developed for screens, work just as powerfully in a physical space. Every detail was reimagined to create an environment that felt immersive, joyful, and unmistakably Suzuki.
From vibrant backdrops to oversized lifestyle icons, each print element was carefully adapted to reflect the tone and simplicity of the digital campaign. The red Swift took the spotlight beside the glowing neon “Fun for Life” wall, becoming a magnet for attention and photo moments. The S-Cross, in its elegant grey finish, stood in front of a high-resolution alpine panorama, while above it, a bold animated screen extended the world of the campaign through motion and light.
Nothing was left to chance. Each color, icon and composition from the digital visuals was translated into real scale with consistency and impact, proving that a strong idea lives and breathes across every format, from pixel to print, from campaign to space.
.jpg)
