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KOREAN GENIUS IN MOTION
As part of our ongoing collaboration with KGM, we’ve had the opportunity to support a brand in full transformation, one that is both rooted in decades of engineering expertise and boldly looking toward the future. Still emerging in several European markets, KGM is redefining its identity with a new generation of vehicles that combine robust performance with refined design. From powerful SUVs to sleek, technology-driven models, the brand is steadily building a presence defined by elegance, innovation, and precision. Our role has been to help translate this evolution into a clear and cohesive expression across all brand touchpoints. From defining the tone of voice to shaping the visual ecosystem, we worked closely with KGM to ensure every element reflects its unique positioning: Korean Genius in Motion. This collaboration is not just about building awareness. It is about crafting the identity of a brand ready to take its place on the international stage with confidence and style.
This execution reflects our commitment to expressing KGM’s identity through clear and elegant design. The layout combines minimalism with purpose, using a refined visual language to highlight the launch of the new Torres EVX.
The use of the purple brand strip at the bottom acts as a subtle yet distinctive signature, immediately anchoring the design in KGM’s visual universe. This bold accent reinforces recognition while maintaining visual harmony with the neutral tones of the composition.
The overall communication is deliberately simple and structured. Key information is delivered with precision and clarity, allowing the product and the brand to speak for itself. The focus is placed entirely on the vehicle’s silhouette, combining strength and sophistication in a single glance.
This is a design that does not rely on noise, but on confidence. A perfect reflection of KGM’s evolving identity.
As part of KGM’s evolving brand expression, we developed a series of advertising assets to support two key pillars of communication: the launch campaign for the new Torres EVX, and the ongoing “Essence ou électrique” message that highlights the dual energy offer of the brand. Each visual was crafted to deliver a unified and elevated experience, regardless of format or language. Whether through immersive landscape visuals, bold headlines, or minimalist layouts, the communication remains consistently aligned with KGM’s identity, refined, confident, and forward-looking. From digital banners to mobile content, the message is always clear and the tone always elegant. The use of signature elements such as the Royal Purple accent and the Galano Grotesque typeface ensures strong visual continuity. Even across different markets and formats, the brand speaks with one voice.
For the launch of the all-new KGM Actyon, we created a TV spot that captures the bold energy of a vehicle designed to break conventions. More than just a commercial, the film is a statement, a visual manifesto for a new kind of motion. From the very first frame, the Actyon is positioned as a symbol of strength, style, and attitude. Shot in wide, cinematic landscapes, the vehicle moves with confidence through urban roads, coastal curves, and rugged paths, reflecting its versatile spirit. Each sequence is driven by rhythm and precision, echoing the car’s sharp lines and assertive design. The voiceover conveys a message that is direct yet aspirational, in line with KGM’s tone of voice: not just about what the Actyon can do, but also about how it makes you feel. It is not just about performance, it’s about presence.
LAUNCHING THE TORRES EVX
The launch campaign for the KGM Torres EVX marked a bold new chapter in the brand’s evolution, one that blends seven decades of engineering expertise with a renewed focus on innovation and sustainable mobility.
As the first fully electric vehicle under the KGM name, the Torres EVX embodies the values expressed in the brand’s new positioning: Korean Genius in Motion. The campaign was built around that very idea, capturing the technical mastery, design precision, and forward-thinking vision that define the next generation of KGM vehicles.
Visually, the campaign emphasizes both the power and elegance of the Torres EVX. Wide, open landscapes meet clean urban environments, reflecting the dual nature of the vehicle: built for exploration, designed for everyday use. The aesthetic is confident, minimalist, and premium, echoing the refinement of the EVX itself.
The messaging reinforces KGM’s transformation. It speaks to drivers who want more than mobility. They want progress, purpose, and performance. The Torres EVX is not just a step forward for KGM; it is a statement. A fully electric SUV that proves the brand is ready to lead the future without losing sight of what made it strong in the first place.
This launch is not only the introduction of a new vehicle. It is the introduction of a new era for KGM.
CELEBRATING 10TH TIVOLI’S BIRTHDAY
To celebrate 10 years of Tivoli, we created a vibrant and expressive visual language that reflects the spirit of a model that has become an icon in KGM’s line-up. More than just a car, Tivoli represents a decade of bold design, urban freedom, and individuality, and this campaign brings that legacy to life. The creative direction plays with contrast, colour, and personality. From the minimalist, type-driven mural to the energetic, graffiti-inspired digital assets, every visual is designed to catch the eye and connect emotionally. The use of the playful tagline “ilovIT” not only reflects the model’s name but also turns it into a declaration, a confident, affectionate nod to a car that people truly love. Each element of the campaign was built to feel unique, artistic, and communicative. Whether in physical spaces or digital platforms, the visuals carry a message that is fresh, youthful, and unmistakably Tivoli.
Because 10 years of attitude, design, and personality deserve more than a celebration. It deserves a creative tribute.
BRUSSELS MOTOR SHOW 2025
For the Brussels Motor Show 2025, we had the opportunity to lead the full creative development of the KGM stand, bringing the brand’s new vision to life through a space that was immersive, expressive and unmistakably KGM. Our approach was to create a stand that seamlessly blended storytelling, design and product presentation. Each campaign was thoughtfully integrated into the experience, from the bold electric identity of the Torres EVX to the colourful celebration of 10 years of Tivoli. Every visual, screen, and physical element was crafted to reflect the values of the brand: innovation, character and a forward-looking mindset. One of the highlights was the unique Tivoli art car, wrapped in a custom graffiti-inspired design that echoed the playful tone of the “ilovIT” campaign. Positioned as a centrepiece, it celebrated a decade of Tivoli’s success in a bold and unconventional way, drawing attention and sparking conversation throughout the show.
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This project went far beyond simple execution. It was about building a physical universe where brand, creativity, and audience could meet. From visual identity to spatial design, we ensured consistency and impact at every level, making KGM’s presence not only visible but memorable.
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