WE DELIVER MORE

As part of our collaboration with Maxus, we were brought in at a key moment in the brand’s development, a time of transition, growth, and repositioning. Known primarily for its range of electric vans and commercial vehicles, Maxus is now preparing for a broader future, with new models, new targets, and new ambitions. Our mission was to help shape a communication platform that reflects this evolution. A platform that remains true to Maxus’s practical strengths, while opening up a space for more aspiration, more visibility, and more emotional connection with the audience. Through strategy, messaging, and visual expression, we worked to support Maxus in redefining its voice, a voice that speaks to today’s professionals but is already thinking about tomorrow’s mobility. At the heart of this approach is a simple but powerful promise: We Deliver More. More performance, more innovation, more value. This is not just a tagline. It’s a direction. One that we helped bring to life through every stage of our collaboration.

WE DELIVER MORE

This visual is a direct expression of Maxus’ brand platform “We Deliver More,” a statement that goes beyond product performance to highlight the deeper value the brand brings to professionals and businesses every day.

More than just delivering vehicles, Maxus delivers solutions. It delivers trust, adaptability, and modernity. The creative approach reflects this ambition with clarity and simplicity. The message “We Deliver Skills” exemplifies how Maxus supports those who move the world forward, skilled workers, entrepreneurs and businesses that rely on precision and performance.

The industrial setting, the clean layout and the confident tone all contribute to reinforcing Maxus’ evolving identity. Rooted in reliability, yet forward-looking in design and technology, the brand speaks to a generation that expects more than utility. They expect purpose.

“We Deliver More” is not just a tagline. It is a mindset. A promise to always go one step further.

The tagline “We Deliver More” stands out as a unifying message that brings coherence and strength to Maxus’ entire product communication. Its flexibility allows it to adapt seamlessly across different models, from electric vans to pickups and people movers, while reinforcing the brand’s core values of innovation, reliability, and performance. As shown in this multi-vehicle visual, the line supports a clear and impactful presentation of the full range, creating consistency without losing specificity. It transforms each product message into part of a bigger brand story, one that positions Maxus as a forward-thinking player delivering more than just vehicles.

Buzziness as unusual

With the launch of the new eDeliver5, Maxus introduces a fresh take on professional mobility, one that dares to challenge conventions while staying rooted in performance and practicality. The campaign tagline “Buzziness as Unusual” sets the tone. It’s a bold and playful nod to competitors, while asserting Maxus’ own identity as a brand that delivers more for those who work smarter.

Visually vibrant and unapologetically different, the campaign embraces colour, contrast, and character to reflect eDeliver5’s unique positioning. This fully electric van is designed for today’s craftsmen and professionals, offering long battery range, silent operation, and the power to carry real equipment, without compromise

Through this new communication, Maxus shifts the narrative around commercial vehicles. Utility doesn’t have to be boring. Work doesn’t have to feel standard. With the eDeliver5, we’re entering a space where efficiency meets attitude, and where driving electric becomes a statement in itself.

BUZZINESS AS USUAL

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BRUSSELS MOTOR SHOW 2025

At the Brussels Motor Show 2025, Maxus made a bold statement with the reveal of the new eDeliver5, a 100% electric van designed for professionals who think differently. We brought this launch to life with a distinctive brand experience built around the concept “Buzziness as Unusual.”Our team led the creative direction of the stand, ensuring a seamless integration between product presentation and brand storytelling. The vibrant and unconventional headline stood tall at the heart of the space, capturing attention and setting the tone for a van that breaks away from industry clichés.

The eDeliver5 wasn’t just displayed, it was staged with personality. Surrounded by striking lighting, immersive visuals, and clear messaging, the model embodied Maxus’ shift toward smarter, more characterful electric mobility. This presence underscored Maxus’ ambition to deliver more than vehicles. It delivers identity, relevance, and confidence.

The Brussels Motor Show was more than a showcase. It was a powerful platform to signal that Maxus is not only part of the EV conversation, it is helping redefine it.